He further mentioned that the findings are tremendous.Ĭovid19 has given a massive fillip to the sector in terms of adoption, subscription and introduced newer players. We felt we should invest a little deeper for our clients, and ask people about their expectations, perceptions, and trends?” So we felt this is a good kind of a subject to kind of understand how my audience is feeling about it. We are liked by males, females, young parents, everybody. He explained, “We are a platform which is kind of viewed by audiences across India, across tier 1, 2, metros, and top cities. The discussion was moderated by Satrajit Sen, Head Product & Community, ET BE.īakshi began the discussion by pointing that the category is growing immensely, which is why Zee5 included it in its research report. The session included Aakash Chaudhary MD and co promoter of Aakash Educational Services limited, Rajiv Bakshi, COO - Revenue at Zeel, Zishan Hayath, Founder and CEO at Toppr and Arvind Iyer, Chief Marketing Officer at Cuemath. Surely, there is a huge scope forward.ĮT BrandEquity in association with Zee5 recently curated a session with leading stalwarts of the segment to discuss the opportunities, challenges and future of the sector. The category witnessed USD 553 million investments in 2019, which grew to USD 2.2 bn in 2020 and is currently standing at USD 1.9 billion as we speak.
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The combined user base for both segments that is plus one, two plus 12 and post k 12, has grown from 45 million, 90 million, and the two segments are expected to see massive rise in the coming years. and is expected to cost us 10 billion by 2025. As per reports, the Indian edutech market has been estimated at USD 700 to 800 million in 2020. EdTech is one of the key sectors within the report, which is growing rapidly in India. Zee5, India’s leading OTT platform has launched a report - Zee5 Intelligence Monitor Report that deep dives into multiple sectors of the Indian industry to understand how the consumer preferences and consumption habits are transforming.